ROCKWALL – A new ALDI discount grocery store, which claims to save customers 50 percent over national brands, broke ground in Rockwall two weeks ago, just south of Kroger, at the intersection of Ridge Rd./FM 740 and Summer Lee Dr.
ALDI has not yet released details about when the store will open.
The worldwide grocer operates over 1,000 stores in 31 states, including locations in Garland, Mesquite, Rowlett and Wylie.
According to ALDI’s website, the company does everything it can to save customers’ money.
For example, whereas a typical supermarket carries about 30,000 items, ALDI sells only about 1,400 of the fastest-moving grocery items – most of which are Aldi brands. “Smaller inventory means smaller stores, which leads to lower rent and electricity costs,” it reads. “This allows us to pass the savings on to you.”
A typical ALDI store stays open only during the most popular shopping hours. “Staying open later would simply add labor costs – and raise our prices,” reads the website.
“At ALDI, our prices are low every day. In fact, you’ll find they’re usually lower than supermarket “sale” prices. Compare ALDI to where you’re shopping now, and you’ll find there really is no comparison.”
“Almost 95% of the store’s products are sold under their exclusive ALDI select brands. These items are produced to meet Aldi’s stringent quality standards and are sold only in ALDI stores.”
ALDI carries everything from fresh meat and produce to frozen foods to dairy, bakery, canned goods, and paper products.
ALDI takes additional unusual steps to keep prices low. Their shopping cart deposit system is a good example. Each customer inserts a quarter to release a cart. When the cart is returned, the customer gets her or his quarter back. According to the grocer, this system cuts down on the labor of collecting carts left in the parking lot, damage to cars, and they pass the savings on to customers.
Customers should also bring their own bags or must purchase paper, plastic or insulated bags for a nominal charge. ALDI encourages the reuse and recycling of bags to contribute to “green” conservation.
ALDI does not accept credit cards, but it does accept cash, debit and EBT cards.
More details are expected from ALDI soon.
By J.J. Smith, Publisher